Meet David Sinclair

David Sinclair

Business growth sits at the core of what we stand for at Onboard Tracker™ – our software, modules, and team have evolved significantly in recent years. The latest addition to our crew is David Sinclair, our new Business Development Executive. David joins our development force, bringing fresh ideas, clients, and perspectives to the table. With a deep passion for the aviation industry and extensive sales experience, he has the drive and knowledge to enhance our team’s capabilities and take Onboard Tracker™ towards even higher targets.

David took a short break from his busy schedule to answer some of our questions to help you get to know him better.

  • What’s your career background? 

My career journey began in aviation at Aberdeen Airport where I worked with various national and international airlines in both front-of-house and operational capacities. Transitioning within the industry, I then delved into Corporate Travel, serving in various Business Development roles across different companies.

  • What are you most looking forward to in your new role and being part of Onboard Tracker?

I firmly believe in solution selling, finding the struggles of the customer and giving them something valuable for their money. I believe that Onboard Tracker™ does just that – it solves a lot of pain and challenges in the Energy and Marine industries. I can’t wait to get fully versed in the software and help companies create efficiencies and savings within their business.

  • What attracted you to Onboard Tracker™?

My previous roles centred around managing people, aircraft, and crew movements, which aligns closely with Onboard Tracker™’s focus on planning and scheduling crew movements globally. The additional functionality of a “Travel Request” module also links nicely to my previous experience. For years I’ve worked for large global companies, so I’m drawn to the opportunity to join a local company with ambitious growth plans.

  • Other than work, what else are you passionate about in life?

Having a healthy work-life balance is very important to me. I value moments spent with friends, trying out different restaurants, and a round of golf at the weekends. Travel is also a big passion of mine, and I’ve been very lucky to visit some remarkable places. Moving forward, my goal is to explore even more new countries and cultures.

  • What has been your biggest challenge, personally or professionally? 

As mentioned earlier, I was involved with a local airline that operated routes from Aberdeen to Stavanger, Oslo, Kristiansund, and Aalesund, primarily catering to the Oil&Gas industry. This airline, which I helped establish as part of a local syndicate, addressed a significant market need. Witnessing our business plan materialise with the delivery of our first aircraft in March 2005 to serve the Aberdeen to Oslo route was a great experience.

During the initial stages of operation, my working days were 24/7/365. However, as we expanded our team and welcomed two additional aircraft, the workload gradually became more manageable. Reflecting on those years, it all seems so surreal. While it was undoubtedly a rewarding period, I don’t think that I have it in me now to do it again.

  • What is the best piece of advice you have been given? 

I think “ Go with your gut feeling” is advice that I’ve always held on to in my life and career. Luckily, so far, I have made what I deem to have been the correct decisions for me at the time, and I don’t have many regrets.

  • When you were 5 years old, what did you want to be when you grew up? 

I struggle to remember what I did 5 days ago, let alone when I was 5. I remember having a fascination for the Fire service and most of my toys were fire engines. I also had an Action Man, so maybe something military too.

As I got older, I found flying exciting and wanted to explore aviation. Flying was a luxury at the time so I did consider being a pilot. Well, I didn’t go that route but definitely explored the industry. Like most little boys, I might have considered being a footballer and I did have the ability but wasn’t too keen on the training side of things.

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